Your Instagram, Wrapped.
Every account has a follow personality. Enter any public handle and reveal its archetype — one of six, computed from real public follow data and benchmarked against 1.9M+ mapped relationships. No login. No private data.
The six Follow Archetypes
Follows a select few relative to their audience.
A close, balanced circle — gives back what it gets.
Follows generously — the one who keeps everyone together.
A public account that follows few — whose taste sets trends.
A wide reach with a wide-open, far-ranging feed.
A household-name account the world follows.
How Instagram Wrapped works
Instagram Wrapped reads two public signals about an account — how selectively it follows (its following relative to its audience) and the size of its orbit — and maps them to one of six named archetypes. Every number comes from public profile data and is benchmarked against the Lurk Follow Index, an anonymized aggregate of 1.9M+ mapped Instagram relationships. Nothing is stored, nothing is private, and there’s no login.
Frequently asked
What is a Follow Archetype?
A Follow Archetype is a named personality — Curator, Inner Circle, Connector, Tastemaker, Explorer, or Luminary — that describes how an Instagram account follows others. It's computed from real public follow counts and benchmarked against the Lurk Follow Index, an anonymized aggregate of 1.9M+ mapped relationships.
How is my Follow Archetype calculated?
It reads two things about a public account: how selectively it follows (its following relative to its audience) and the size of its orbit. Those place it into one of six archetypes. Only public follow counts are used — no login and no private data.
Do I need to log in or connect my Instagram?
No. Instagram Wrapped never asks for a login or password. It reads only public profile data, the same information anyone can see on a public Instagram profile.
Can I reveal anyone's Follow Archetype?
You can reveal the archetype of any public Instagram account. Private accounts can't be read. The result is a light, shareable personality snapshot built from public, aggregate data.