Your Instagram, Wrapped.
Every account has a follow personality. Enter any public handle and reveal its archetype — one of six, computed from real public follow data and benchmarked against 2M+ analyzed relationships. No login. No private data.
The six Follow Archetypes
Follows a select few relative to their audience.
A close, balanced circle — gives back what it gets.
Follows generously — the one who keeps everyone together.
A public account that follows few — whose taste sets trends.
A wide reach with a wide-open, far-ranging feed.
A household-name account the world follows.
How Instagram Wrapped works
Instagram Wrapped reads two public signals about an account — how selectively it follows (its following relative to its audience) and the size of its orbit — and maps them to one of six named archetypes. Every number comes from public profile data and is benchmarked against the Lurk Follow Index, an anonymized aggregate of 2M+ analyzed Instagram relationships. Nothing is stored, nothing is private, and there’s no login.
Frequently asked
What is a Follow Archetype?
A Follow Archetype is a named personality, Curator, Inner Circle, Connector, Tastemaker, Explorer, or Luminary, that describes how an Instagram account follows others. It's computed from real public follow counts and benchmarked against the Lurk Follow Index, an anonymized aggregate of 2M+ analyzed relationships.
How is my Follow Archetype calculated?
It reads two things about a public account: how selectively it follows (its following relative to its audience) and the size of its orbit. Those place it into one of six archetypes. Only public follow counts are used, no login and no private data.
Do I need to log in or connect my Instagram?
No. Instagram Wrapped never asks for a login or password. It reads only public profile data, the same information anyone can see on a public Instagram profile.
Can I reveal anyone's Follow Archetype?
You can reveal the archetype of any public Instagram account. Private accounts can't be read. The result is a light, shareable personality snapshot built from public, aggregate data.