Lurk Follow Index · Updated October 12, 2026
What is the Instagram unfollow rate?
The short answer
Across Lurk's anonymized Instagram follow graph, only 0.10% of tracked follow-activity events are unfollows — roughly one unfollow for every 450 new follows (842 unfollows across 851,782 events, as of October 12, 2026).
Instagram follow-activity events by type (851,782 total, October 12, 2026)
| Event type | Count | Share |
|---|---|---|
| New followers gained | 448,527 | 52.66% |
| New follows made | 379,084 | 44.50% |
| New stories posted | 23,329 | 2.74% |
| Unfollows | 842 | 0.10% |
Shares are of all tracked follow-activity events in the observation window and sum to 100%.
How this is measured
The unfollow rate is the number of unfollow events divided by all tracked follow-activity events (851,782) in Lurk's follow-edge store. Lurk records public follow/unfollow transitions as an anonymized aggregate — no individual account is exposed and no private data is used. Figures refresh from the live get_follow_index RPC roughly every 6 hours; the "Updated" date reflects the snapshot shown. Unfollows are genuinely rare in the observed window because tracked activity is dominated by new follows and newly gained followers.
Cite this
“What is the Instagram unfollow rate?”, The Lurk Instagram Follow Index, October 12, 2026. Free to reuse under CC BY 4.0 with attribution to getlurk.app/data/instagram-unfollow-rate.
Frequently asked questions
What is the Instagram unfollow rate?
In Lurk's anonymized dataset, 0.10% of tracked Instagram follow-activity events are unfollows — about one unfollow for every 450 new follows (842 unfollows across 851,782 events, updated October 12, 2026).
How is the unfollow rate measured?
It is the count of unfollow events divided by all tracked follow-activity events (new follows, newly gained followers, unfollows and story posts) recorded in Lurk's public follow-edge dataset over the observation window.
Why is the Instagram unfollow rate so low?
Unfollows are infrequent relative to the constant stream of new follows and newly gained followers. New follows alone account for 379,084 events versus just 842 unfollows in the same window.
Can I see who unfollowed me on Instagram?
Yes. Lurk tracks public follow and unfollow activity, so you can see who recently unfollowed an account. See the who-unfollowed-me tool.
Related
- The Lurk Instagram Follow Index (full dataset)
- Instagram follow-back rate
- See who unfollowed me
- Best Instagram follow trackers (2026)
See who anyone really follows on Instagram
Lurk tracks public Instagram accounts and shows who they recently followed — anonymously, with no login.
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